Title: Marketing Manager

Department Org: UToledo Online - 101370

Employee Classification: U1 - Unclassified PSA FT

Bargaining Unit: Professional Staff Association

Primary Location: MC AC

Shift: 1

Job Description:

The marketing manager is responsible for developing, implementing, and managing strategic and comprehensive marketing plans to support recruitment, enrollment, and retention for UToledo Online at the University. The position will lead marketing and communication initiatives, including but not limited to strategic project planning and management, development of recruitment marketing materials, UToledo Online social media content development and engagement, the UToledo Online website, and CRM strategy and message development for automated email and text campaigns. The manager additionally is the primary point of contact responsible for managing vendor relationships for UToledo Online’s paid advertising and creative services, including development and implementation of strategic advertising plans aligned with the recruitment and enrollment plan, data analytics analysis and reporting, digital campaign optimization and production of video, photo and design projects.

The marketing manager will also provide leadership and supervision of professional and support staff, serve as the key communicator and marketing liaison between other University offices and UToledo Online, and be a part of the UToledo Online leadership team. As part of the online leadership team, the position will contribute to development of enrollment and recruitment plans, participate in strategic planning, assessment, and budget management to assist the leadership team in continuously improving online recruitment and increased retention for online undergraduate and graduate enrollment.

Minimum Qualifications:

• Bachelor’s degree required in the area of Communication, Marketing, Business, or a related field.
• 5+ years of experience in marketing, communications, sales or a related area.
• Minimum of three years of demonstrated experience in developing marketing communication plans and strategies.
• Experience with web content management systems.
• Ability to think creatively, innovatively, and strategically.
• Project management experience with demonstrated ability to stay organized, manage work, and meet critical deadlines.
• Excellent written and verbal communication.
• Effective decision-making and problem-solving skills.
• Experience in successfully managing direct reports.
• Ability to collaborate across multiple teams

Preferred Qualifications:

Master’s degree preferred.

Conditions of Employment:

Equal Employment Opportunity Statement:

The University of Toledo is an equal opportunity, affirmative action employer. The University of Toledo does not discriminate in employment, educational programs, or activities on the basis of race, color, religion, sex, age, ancestry, national origin, sexual orientation, gender identity and expression, military or veteran status, disability, familial status, or political affiliation.

The University is dedicated to the goal of building a culturally diverse and pluralistic faculty and staff committed to teaching and working in a multicultural environment and strongly encourages applications from women, minorities, individuals with disabilities, dual-career professionals and covered veterans.

The University of Toledo provides reasonable accommodation to individuals with disabilities. If you require accommodation to complete this application, or for testing or interviewing, please contact the HR Compliance at hrcompliance@utoledo.edu or 419-530-4747 between the hours of 8:30AM and 5:00PM or apply online for an accommodation request.

Computer access is available at most public libraries and at the Office of Human Resources located in the Center for Administrative Support on the Main Campus of the University of Toledo.