The Product Manager (Upstream) is responsible for upstream marketing activities at SPR. This individual will develop and support voice of customer plans and build commercialization plans for new product development. He/she will leverage customer and competitive insights to develop long-term portfolio plans, establish user needs for individual products, and build commercialization plans to support go-to-market launch strategies, ensuring the development and launch of products that meet and/or exceed customer needs.

PRIMARY RESPONSIBILITIES

• Develops and executes voice of customer (physician, patient, sales, internal stakeholder, etc.) plans to define user needs and support product requirements to define products for new product development.
• Leads creation of commercialization marketing plans developed in collaboration with cross-functional teams for new products; leverage plans to transition and support formal product launch (go-to-market) plans with downstream marketing team.
• Collaborate with marketing and new product development team to build long-term portfolio plan, developing compelling business cases for identified opportunities, including market segmentation, customer (user) needs, product positioning, detailed financial analysis, and market risks
• Serves as an upstream marketing resource for engineering and new product development core teams, attending team meetings, providing marketing input and signatures where required, and supporting human factors engineering and other cross-functional team needs.
• Provides guidance and insights to downstream marketing team in development and execution of formal marketing launch plans.
• Maintains advanced working knowledge of SPR products and competitive devices to support new product development strategies.
• Demonstrates an ability to establish and build relationships with health care providers, field personnel, and internal cross-functional team members.
• Develop and execute aligned strategies to support growth objectives.
• Develop working knowledge of all SPR products and clinical trials.
• Performs other related duties as assigned.