Sr. Product Marketing Manager (Remote)



Marketing & Communications, Product
Oakland, CA, USA
Posted on Saturday, December 4, 2021
At Spinwheel we’re on a mission to improve the way Americans understand, manage and pay their debt. By giving consumers a full picture of their student loans, credit cards, auto loans, mortgage (the list goes on), we can drive responsible actions to improve financial health. This should live where the consumers are, and our partners use our platform to embed these tools into their own apps.
We are building a team as diverse as the markets we serve. Spinwheel provides you an opportunity to get in early at a fast-paced startup and make an outsized impact while working with a passionate, results-oriented and fun team.
We have the premier technology offering debt management and intelligence. We need a director of marketing to make our products and platform shine in the market--with our partners,their customers, engineers, and the fintech ecosystem. For this role, we need:
Intellectual horsepower — The ability to ramp fast and can’t struggle with ambiguity. Understand the context and drive work independently while working alongside product and sales.
Impeccable writing skills — Must raise the bar for messaging and positioning for the product & company. Writing must be clean and error-free.
Genuine interest in solving business problems — Must enjoy problem-solving and wearing many hats. Willing to jump in and do some demand gen here, some content things there, and help build our marketing function.

You will:

  • Develop product messaging that differentiates new products and services from others in the market
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
  • Build our brand through thought leadership, PR, and other content.
  • Determine how to talk about our products and capabilities in the context of different market segments and against the competition.
  • Communicate the value of products and services via sales enablement materials.
  • Assist sales on calls when appropriate to position and promote the story of our products
  • Develop and implement promotional activities such as promotions and product launches
  • Use market research data to help determine and optimize product pricing, making it modular and scalable while constantly testing.
  • Driving packaging and pricing bundles into engineering.
  • Create product content such as case studies, videos, website copy and blog posts
  • Gain insight into customer use of current products, untapped opportunities and buyer personas
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Manage marketing budget and approval processes
  • Turn product and platform details into concise positioning & messaging

You have:

  • 5+ years previous working experience as a Product Marketing Manager or marketing role.
  • Track record of making things happen and figuring it out
  • Strong Desire to move quickly and extend your skills in a high growth startup.
  • Outstanding communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Creative thinker with a vision
  • Attention to detail

You also likely have:

  • A Bachelor's degree in Business or related area, or equivalent
  • Desire to work in an early stage startup and very motivated team.
Spinwheel offers the chance to get meaningful equity in an early-stage, fast-growing startup. Our other benefits include:
- Remote-first company
- Medical, Dental, and Vision Coverage
- Unlimited PTO
- Team Offsite (In 2021 we brought the team to Lake Tahoe)
- And more!