Demand Generation Specialist



Marketing & Communications, Sales & Business Development
Cleveland, OH, USA · Remote
Posted on Wednesday, March 22, 2023
How You’ll Make an Impact
The Demand Generation Specialist drives growth and success for BoxCast through digital platforms. You’ll own our demand-generation strategies, working closely with the sales and marketing teams, while using data and analytics to measure and improve performance. We’re counting on you to use data-driven results to help impact the scalable, predictable revenue machine we’re building at BoxCast. If you are a marketer with an analytical mindset and a persuasive personality, this could be the job for you.

What You’ll Do

  • Develop and execute demand generation strategies to optimize marketing effectiveness across paid media, organic social, display, PPC/SEO, and email marketing
  • Implement creative and effective ideas for bringing new leads into the funnel through digital marketing and email campaigns
  • Monitor, optimize, and report on campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
  • Provide full media planning direction for upcoming campaigns, determine channels and platforms to run on, audiences to target, and effective ad creative
  • Lead A/B testing strategies and execution across all channels
  • Assist in content development to target consumers throughout the customer lifecycle
  • Collaborate with members of the marketing team and internal stakeholder groups to find opportunities to generate demand with digital marketing
  • Maintain knowledge of industry best practices and new technologies, ensure knowledge sharing and that we are leveraging all resources available

Must Haves

  • 5+ years of B2B demand generation experience in SaaS
  • Expert understanding of both inbound and outbound marketing tactics, as well as digital marketing channels — particularly search engine optimization (SEO) and search engine marketing (SEM), pay-per-click (PPC), social media, and email
  • Familiar with Hubspot, Google Analytics, and Google Ads to help the team manage leads, email campaigns, and analytics. Not afraid to dig around in data to help create reports. Comfortable being a self-taught marketing automation master.
  • Experience analyzing data, making data-driven decisions, and attributing demand gen efforts to revenue outcomes
  • Knowledge of sales techniques and strategies
  • A growth mindset with the desire to challenge the status quo
  • Ability to clearly convey the tactics and business goals associated with your demand generation strategies to coworkers and leadership. Likewise, you’ll need to be able to translate data points into measures of campaign success.
  • Prior experience working with designers, developers, and a team-focused creative process

Nice to Haves

  • Background in the house of worship/faith-based space
  • Understanding of Live Streaming ecosystem
  • Prior experience working at a SaaS company


  • Comprehensive medical, dental, and vision insurance options are available to you and your dependents starting your first day
  • A 401(k) so you can work towards a more secure retirement
  • A flexible Discretionary Time Off policy (in addition to 11 company holidays) so you can take time when you need it
  • A hybrid work approach gives you the freedom to work remotely or at an office whenever you choose
BoxCast is a live streaming company based in Cleveland, Ohio, but we serve broadcasters and viewers in more than 200 countries. Our founders launched BoxCast back in 2013 with one purpose: to make people part of the experience.
Since then, we’ve helped thousands of people connect with their communities and reach those who can’t attend events in person. Our vision is to be the best live streaming company for organizations — always evolving and pursuing better ways to amaze our customers. We pride ourselves on our company values of integrity, collaboration, judgment, achievement, and innovation.
BoxCast is proud to be an Equal Employment Opportunity employer.
Sponsorship for work authorization for foreign national candidates is not available for this position.