Growth Marketer

1848 Ventures

1848 Ventures

Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Saturday, March 9, 2024

The Company

1848 Ventures is a venture studio focused on consistently building, launching, and scaling a portfolio of B2B SaaS companies that harness the power of AI to fuel the future of small and medium sized business.

Backed by Westfield®, a respected leader in commercial insurance, 1848 Ventures extends beyond insurance by launching digital products that address the uncertainties that businesses face on a daily basis. We focus on industries that are the driving force of our economy including construction, real estate, hospitality, retail, and restaurants. Westfield’s backing affords us the agility to explore innovative ideas, weather uncertainties, and pursue ambitious ventures with confidence.

Our talented team of hands-on venture builders, data scientists, engineers, and designers combined with repeatable playbooks allows us to rapidly validate, build, launch, and scale customer focused AI enabled startups.

At 1848 Ventures culture is not just a concept – it is the essence of what we do, our behaviors, rituals, and practices. It’s the actions that enable our set of evolving relationships and the experiences they create. The culture is grounded in the practice of virtues. This enables our pursuit of excellence, which we express and measure by our actions. We act on these behaviors in the “how” of our work, our interactions with others, and the conduct we hold ourselves and others accountable to, individually and collectively.

Read on to discover how your skillset and experiences may help contribute to our approach.

The Opportunity

As a Growth Marketer within the Venture Loop Team, you'll be at the forefront of our iterative venture-building approach, working across multiple ventures at the earliest stages of our studio. In this role, you will collaborate with our new venture leads and play a pivotal part in the creative development, testing, and validation of our earliest-stage ventures. This unique role blends the art of design, the science of growth marketing, and the strategy of early-stage venture building.

This is a new role for an individual contributor seeking a high level of ownership and impact. Creativity, strategic thinking, and hands-on design and marketing execution are essential.

What You'll be Doing

  • Collaborate with new ventures leads on experimentation plans and own parts of the execution to rapidly validate hypotheses, value propositions, and early messaging.
  • Design and execute high-converting marketing sites and landing pages using platforms like Webflow, ensuring tight alignment with early-stage testing objectives.
  • Develop and execute growth marketing strategies across various channels (Google Ads, Meta Ads, SEO, and email marketing) to test demand for our early-stage ventures.
  • Create compelling, conversion-driven design assets for digital marketing campaigns.
  • Utilize analytics tools to monitor, analyze, and report on campaign performance.
  • Craft compelling copy for ads and landing pages that incorporate JTBD and ICP research.
  • Continuously explore new and creative growth tactics and conversion optimization strategies that enhance campaign performance.
  • Help establish processes and tooling for leveraging growth marketing to support early venture validation.

Qualifications

  • 6+ years in a growth marketing or similar role with a strong background in design.
  • Experience in B2B SaaS and startup environments.
  • Proficiency in digital marketing platforms (Google Ads, Meta Ads)
  • Ability to think strategically and creatively, with a track record of leveraging design to drive growth, conversion, and meet business objectives.
  • Proficiency with web design and creative tools (Webflow, Figma, Canva).
  • Experience with analytics and optimization tools (Google Analytics, Hotjar), with a proven track record of using data to inform design and marketing decisions.
  • Excellent communication and presentation skills, with the ability to communicate design and marketing strategy decisions to all stakeholders.
  • Self-motivated, detail-oriented, and comfortable working solo or in small teams in a fast-paced, remote startup environment.

You might be a great fit if...

  • You're driven by both the art of design and the science of marketing. You find joy in crafting marketing strategies that look good, perform exceptionally, and are built to maximize learning.
  • You thrive in environments that require both creative thinking and analytical problem-solving, comfortable with being "wrong" in the pursuit of early-stage learning.


We are an equal opportunity employer/minority/female/disability/protected veteran.