The Opportunity

Vandra is a start-up being incubated inside 1848 Ventures. Come be part of a promising B2B SaaS venture supporting the profitable growth of small to medium sized e-commerce brands. Through the application of sophisticated AI and machine learning algorithms coupled with nudges grounded in behavioral science, Vandra enables brands to squeeze more sales out of their existing site traffic.

Vandra is seeking a results-driven, Strategic Sales Lead to refine our sales approach and scale the company’s revenue. The ideal candidate will serve as a player-coach, initially acting as the primary salesperson, but ultimately laying the foundation to operationalize and scale our sales and account management teams. They will thrive in a start-up environment, where a bias toward action, an owner mentality, and an openness to experimentation and iteration are essential.

They will manage the full sales process from marketing-qualified lead (MQLs) to closing. Early actions will include hands-on outbound sales (attending conferences, leading webinars, sending cold emails, nurturing leads, etc.) and the creation of collateral. These efforts will ultimately be key inputs for creating the sales strategy, developing sales enablement materials in partnership with our Marketing lead, defining success metrics, and building out the sales and account management organization. This person will ultimately be responsible for maintaining a consistent sales velocity to meet our targets.

Vandra is a radically collaborative team. Success in the role will be achieved by intense collaboration with Marketing and Product Management leaders at a start-up pace.

The Strategic Sales Lead will report to the business leader and will be part of the business' leadership team.

Responsibilities

• Achieve Vandra’s sales goals while developing the sales strategy, sales plan, and forecasts for team expansion

• Evangelize the product and personally lead efforts to close deals with medium and large e-commerce brands ($10M+ brands)

• Participate in strategic planning, organizational development, and financial forecasting

• Work collaboratively across the team - including Marketing, Customer Success, and Product

• Collaborate with Marketing to design top-of-funnel strategies and processes necessary to meet sales targets

• Provide full visibility into the sales pipeline at every stage of development

Required Experience / Qualifications

• Relevant outbound sales experience in the B2B SaaS space including coaching and leadership of Sales Development Representative and Account Executive functions with a track record of exceeding quota

• Possesses a structured, consistent framework for approaching sales with room and an appetite for experimentation

• Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions

• Skillful collaborator and communicator with a keen attention to detail

• Comfortable working in a results-driven environment and willing to get hands dirty to get initiatives across the finish line

• Strengths in problem solving and issue resolution

Nice-to-Haves

• Experience in the e-commerce space

• Experience with Hubspot and Apollo.io